Toei Games: new studio from Toei Company to create unique gaming experiences

Toei Company, known for its influential role in anime and entertainment, has launched a new division called Toei Games. Announced by Toei CEO Fumio Yoshimura, the initiative is aimed at developing innovative new games that move away from using existing intellectual properties (IP).

Focus on new IPs

In a notable shift, Toei Games says it will focus on creating original content rather than tapping popular franchises such as Dragon Ball, One Piece, Digimon, or Sailor Moon. That gives the studio the freedom to build new worlds and characters that could resonate with a younger audience looking for fresh experiences.

Platforms and releases

Toei Games has confirmed that its first releases will target PC via Steam, with plans to launch on consoles later. This gives the studio a chance to reach a broad audience and gather feedback as it develops its games.

First announcement

The first Toei Games title will be revealed on April 24, 2026. It’s an exciting step for the studio, and gamers will be eager to see what it has in store. The team has made it clear it wants to deliver unique experiences and stand out in the competitive games market.

Toei Games aims to take a unique approach by leveraging the technology and expertise gained through Toei’s video production work. Yoshimura has said the company wants to offer players around the world an entirely new entertainment experience.