Toys for Bob regains creative control after Activision acquisition

In short

• Toys for Bob has regained its independence after Microsoft’s acquisition of Activision Blizzard.
• The team has a strong history with franchises like Skylanders, Crash Bandicoot, and Spyro.
• The studio now has the chance to focus on new, original projects without the pressure of major blockbuster IP.

GAME-scanner analysis

Toys for Bob, founded in 1989, has a long and successful history in the game industry. After being acquired by Activision in 2005, the studio became known for its innovative Skylanders series and the recent remakes of Spyro and Crash Bandicoot. However, the studio was forced to focus on supporting bigger titles such as Call of Duty: Warzone, which led to a loss of creative freedom. With Microsoft’s recent $69 billion acquisition of Activision, Toys for Bob has seized the opportunity to buy back its independence. This marks an important shift in the studio’s strategy, allowing it to focus once again on smaller, more personal projects.

What does this mean for players?

For gamers, this means Toys for Bob once again has room to develop original ideas and new titles. The studio has already indicated that it is working on a new Spyro game, which could mark a return to its roots. This could also pave the way for a revival of the Skylanders franchise, which has been somewhat in the background in recent years. Players can look forward to more creative and unique experiences that stay true to the spirit of the original games.