Toys 'R' Us wants to open 120 new stores in the US during the holidays

According to the source, Toys 'R' Us currently has 40 standalone stores in the US. The brand is also present in shop-in-shop formats, including at Macy's, airports and Navy Exchange.

The source does not give exact opening dates for each store, a list of states or cities, or a full rollout schedule. What is clear is that the expansion is part of a broader repositioning of the brand across multiple retail formats.

What happened

IGN reports that Toys 'R' Us is further expanding its US store network with a plan for 120 new standalone stores. The openings are scheduled for this holiday season, although the source does not provide an exact date or a full timetable. That leaves it unclear whether all 120 stores will open before the end of the holiday period, or whether the rollout will be spread across several months.

The expansion is being done together with Go! Retail Group. WHP Global is named in the article as the owner of Toys 'R' Us and says the brand is being rolled out across multiple sales formats in the US. In addition to standalone stores, the source mentions Macy's locations, airports and Navy Exchange as sales channels. However, the article does not provide figures per channel or concrete contract details between the parties involved.

The source says there are 40 existing standalone Toys 'R' Us stores in the United States. It also notes locations inside Macy's and other formats, but does not give the exact number of those non-standalone outlets. That makes it clear the brand already has a physical presence, but not exactly how large its total footprint is.

IGN links the expansion to Toys 'R' Us's broader return as a retail brand after its earlier bankruptcy. The new stores are meant as an additional layer on top of the existing presence, rather than a replacement for the current stores or shop-in-shop locations. The source does not mention a new brand strategy, but it does emphasize that the rollout is taking place in multiple formats.

Background

Toys 'R' Us was for years one of the best-known toy chains in the United States, but it previously went bankrupt. The brand has since been rebuilt and is now being used across multiple retail formats, with standalone stores and shop-in-shop locations. The source therefore describes a brand that is not only returning, but also being relaunched through different sales channels.

WHP Global and Go! Retail Group are named in the source as the parties behind the current rollout. WHP Global is identified as the brand owner, while Go! Retail Group is handling the expansion of the standalone stores. The exact division of responsibilities, the markets where the new stores will open and the numbers per store type have not been disclosed. The terms of the partnership are also not made public in the article.

The available information shows that Toys 'R' Us already has a base of 40 standalone stores in the US and is also present in other retail environments. The source names Macy's, airports and Navy Exchange as examples of that additional presence, but does not specify how many locations there are in total. That makes it clear the chain is being rolled out beyond just its own stores, but not how large each individual channel is.

The planned addition of 120 new standalone stores is a major expansion of the existing network in that context. Because the source does not provide a geographic breakdown, it is not known which states or cities will be first. It is also unclear whether all new stores will follow the same format or whether there will be variations in store size, assortment or location choice.

For current reporting, the key point is that the source mentions several concrete figures: 120 new stores, 40 existing standalone stores and multiple additional sales formats. Together, these numbers make it clear that Toys 'R' Us wants to scale up its physical presence in the United States further, but that the exact execution has not yet been fully detailed in the available information.

Sources

IGN reports that Toys 'R' Us wants to open 120 new standalone stores in the United States and names WHP Global and Go! Retail Group as the parties involved.