Ubisoft Connect simplifies access for Steam users

In brief

• Ubisoft is considering no longer requiring Steam users to use the Ubisoft Connect client for their games.
• With the launch of Prince of Persia: The Lost Crown, Ubisoft will test a new system that enables Connect features without the client.
• Ubisoft Connect, formerly known as Uplay, has played a controversial role in the gaming community since 2009.

GAME-scanner analysis

Recent reports about Ubisoft's possible policy shift toward Steam users are notable. It appears that Ubisoft, which has faced criticism for years over its mandatory launcher, may finally be stepping back. This could be a strategic move to improve the user experience and reduce resistance to Ubisoft Connect. However, the screenshots supporting these claims have not yet been officially confirmed, so some caution is warranted when interpreting the information.

The test with Prince of Persia: The Lost Crown could play a crucial role in shaping Ubisoft's digital distribution strategy. If the new approach proves successful, it could not only improve Ubisoft's relationship with Steam users, but also encourage other developers to consider similar steps. This would mark a significant shift in how digital distribution is approached, especially given the growing criticism of multiple launchers.

What does this mean for players?

For gamers on Steam, this change could be a relief. Many players have complained about needing an extra launcher, which makes accessing their games more cumbersome. If Ubisoft succeeds in offering Connect functionality without the client, it could improve the overall play experience and potentially attract more players to its titles. This could also lead to greater acceptance of Ubisoft's games within the broader Steam community, which is crucial for future sales.

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