Ubisoft's shift on Steam: less reliance on Ubisoft Connect
Intelligence Summary
- Ubisoft is testing a new approach for Steam games that reduces the need for the Ubisoft Connect launcher while keeping key features.
In short
Ubisoft is currently testing an innovative approach to playing games on Steam, one that no longer requires the full Ubisoft Connect launcher. This test, which is currently taking place with Prince of Persia: The Lost Crown, introduces the Ubisoft Connect Steam Services tool, preserving key features such as cross-play and rewards.
GAME-scanner analysis
For nearly two decades, Ubisoft has maintained its own ecosystem for PC gaming, with the launch of Ubisoft Connect in 2020 marking a major milestone. The current test with Prince of Persia: The Lost Crown represents a significant shift in how accessible Ubisoft games are on Steam. By reducing reliance on the Ubisoft Connect launcher, Ubisoft could lower the barrier for new players and improve the user experience. It’s a strategic move in an increasingly competitive gaming market, where convenience and accessibility are crucial for attracting players.
What does this mean for players?
For players, this change means faster and easier access to their favorite Ubisoft titles on Steam. Being able to take advantage of cross-play and other features without a separate launcher could significantly improve the experience. It could also lead to higher player engagement, since less time would be spent on technical hurdles and more time on actually playing. The test results will determine whether this approach is implemented permanently.
Timeline
2020: Launch of Ubisoft Connect, a merger of Uplay and Ubisoft Club.
2023: Start of the test with the new Ubisoft Connect Steam Services tool with Prince of Persia: The Lost Crown.
2026-09-13: Possible implementation of the changes, depending on the test results.