Ultimate Grogu: Hasbro’s unique animatronic for $599

Hasbro and Disney Consumer Products have announced Ultimate Grogu, an innovative $599 animatronic unlike anything they’ve made before. This 1:1-scale recreation of the beloved Star Wars character is designed to create the illusion that Grogu has just stepped out of The Mandalorian and into your home.

Details of Ultimate Grogu

Ultimate Grogu is more than just a toy figure; it’s a premium product developed with the utmost care. With more than 250 animations and sounds, 14 sensors, and four motors, the figure offers an impressive range of interactive possibilities. Grogu can react to sound and movement, bringing the toy to life with every interaction.

Pre-orders and available editions

Pre-orders for Ultimate Grogu begin on April 30, 2026 at 10:00 PT / 13:00 ET. The animatronic will be available for pre-order through Hasbro Pulse, Amazon, and select Fan Channel retailers. Two editions will be offered: the First Edition and the Standard Edition. The First Edition comes with exclusive packaging and a limited-edition collector card, and will ship in late 2026. The Standard Edition has standard packaging and will ship in early 2027. Both editions have the same price and include the same figure.

Interactive features

Ultimate Grogu has been designed with a lot of love and attention to detail. The figure is made from high-quality materials, creating a realistic look for his body and head. This helps bring even the smallest details to life, such as eyelid movements and a cute little nose wiggle.

One of the standout features of this animatronic is its interaction with a cookie, Grogu’s favorite snack. Grogu can notice the cookie and will react excitedly when it’s nearby. With a double tap on his head, he can raise his arms and use the Force to pull the cookie toward him, accompanied by special sound effects. This behavior captures Grogu’s playful and charming nature.

Function modes

Ultimate Grogu has three different modes: Explore Mode, Grab & Go Mode, and Display Mode. In Explore Mode, Grogu moves around to explore his surroundings and reacts to sounds. Display Mode keeps Grogu still, making it ideal for showing off the figure without worrying about it falling off a shelf. Grab & Go Mode is designed for fans who want to take Grogu to events like Comic-Con or Star Wars Celebration. The figure can be powered by batteries or via a USB-C cable.

Ultimate Grogu represents an impressive step forward for the toy industry and offers an unprecedented experience through its close connection to The Mandalorian and its creation. This animatronic is not just a figure, but an experience that brings Grogu’s charm into your home.