Microsoft considers a 'pick-your-own' plan for Xbox Game Pass

Intelligence Summary
- Microsoft is considering a 'pick-your-own' plan for Xbox Game Pass to offer more flexible subscriptions.
Microsoft considers a 'pick-your-own' plan for Xbox Game Pass
Microsoft is currently considering launching a new 'pick-your-own' plan for Xbox Game Pass. The initiative would let players build their own specific version of Game Pass, with the content and services they personally find interesting.
Details of the proposal
The evolution of Xbox Game Pass into a more flexible system is a long-term goal for Microsoft. Asha Sharma, CEO of Microsoft Gaming, stressed in a memo to employees that this effort will take time, while the company runs tests to determine which approach works best. For now, however, there is no guarantee that the 'pick-your-own' plan will actually be implemented.
Impact of recent price changes
One of the main criticisms of Xbox Game Pass Ultimate was its high price, which was tied to the inclusion of major assets such as new Call of Duty releases. With the recent decision to no longer include Call of Duty games in the package, Microsoft lowered the price of Ultimate to $23 per month. This change was generally received positively by users, especially those who had no interest in Call of Duty.
The future of Game Pass
The idea of a 'pick-your-own' plan raises questions about how it would work in practice. There is speculation about the possible limitations and price points of such a plan. Players with Game Pass Ultimate, for example, may not be interested in certain bundles such as Fortnite Crew and could benefit from a customized option.
Market perception and expectations
While the proposal can be seen as a positive development, players should keep in mind that Microsoft has not confirmed anything about the program yet. The expectation is that the company may be gauging user interest through this concept. Nevertheless, analyst Mark Delaney suggests that the next major change to Game Pass could turn out negatively for subscribers, with possible price moves that are less favorable.
Timeline
2026-04-22: Report on Microsoft considering a 'pick-your-own' plan for Xbox Game Pass.
2025-10: Asha Sharma appointed CEO of Microsoft Gaming, where she recommends a more flexible Game Pass system.
2025-08: Microsoft lowers the price of Xbox Game Pass Ultimate to $23 per month after removing Call of Duty releases.
The discussion around the 'pick-your-own' plan and other potential adjustments to Xbox Game Pass remains an interesting development in the gaming industry. Reactions so far show that players are open to more flexibility in their subscriptions.



