Xbox Game Pass: new policy and price changes

Microsoft has recently changed its Xbox Game Pass policy, with significant implications for pricing and the availability of certain titles. These changes are especially relevant for gamers interested in the popular Call of Duty franchise. This article breaks down the latest adjustments and their impact on the Xbox Game Pass user base.

Xbox Game Pass price overview

Earlier this year, in October 2023, Microsoft announced a 50% price increase for the top tier of Xbox Game Pass. The monthly fee rose from $20 to $30, a major shift that left many subscribers unhappy. In an effort to address that backlash, Microsoft has now lowered the price of Game Pass Ultimate from $30 to $23 per month. That reduction saves users $84 per year.

Impact on Call of Duty and other titles

One of the biggest changes is that the newest Call of Duty titles will no longer be included in Xbox Game Pass at launch. Instead, those games will be added to the Game Pass library about a year after release. That means players who want to stay up to date with the latest Call of Duty game will need to buy it separately at the expected $70 launch price.

For gamers loyal to the Call of Duty franchise, this change may be frustrating, since the subscription discount is significantly reduced for them. Their total annual benefit comes to just $14, which is far less than what might have been expected with a major title excluded.

Audience and market strategy

Microsoft appears to be targeting two specific audiences with this change. First are former subscribers who dropped off after the earlier price hike. By lowering the price, the company hopes to win them back. Second are customers who only want to buy Call of Duty and have little interest in the rest of the Game Pass library. By not forcing those players into a Game Pass subscription, Microsoft can maximize Call of Duty sales.

With these adjustments, Microsoft believes it can strike a balance between maintaining revenue and meeting customer expectations. This new policy will undoubtedly remain a hot topic among gamers.