Hasbro and Nintendo launch Zelda action figures: what does this mean for fans?
Intelligence Summary
- Discover Hasbro and Nintendo’s new Zelda action figure collaboration, with reveals planned for San Diego Comic Con.
In brief
- Hasbro and Nintendo have announced a collaboration for a new line of action figures based on The Legend of Zelda.
- The first products are expected in 2027, with reveals at San Diego Comic Con on July 23, 2026.
- Fans are speculating about which characters from the popular Zelda franchise will be released first.
GAME-scanner analysis
The announcement of the collaboration between Hasbro and Nintendo marks an important step in the collectibles space. The Legend of Zelda, which first debuted in 1986, has built up a massive fanbase, and the combination of these two iconic brands could result in a successful product line. The reveal of three 6-inch figures at San Diego Comic Con is sure to draw plenty of attention, especially with the upcoming remake of Zelda: Ocarina of Time arriving this year. This gives Hasbro a chance to tap into the nostalgia of older fans while also attracting new players who are familiar with more recent entries such as Breath of the Wild.
What does this mean for players?
For The Legend of Zelda fans, this collaboration means they can soon expect high-quality collectibles that bring their favorite characters to life. The possibility that the first figures will be based on both Ocarina of Time and Breath of the Wild offers an interesting choice for collectors. It could also boost engagement with the franchise, especially with the upcoming remake set to renew interest in the series.
Timeline
1986: The Legend of Zelda franchise launches.
July 23, 2026: The first action figures are revealed at San Diego Comic Con.
2027: The first products are expected to hit stores.