Werwulf gets trailer and ARG from Focus Features
In brief
- Focus Features has released a new trailer for Robert Eggers’ horror film Werwulf and tied it to an ARG with three full moons.
- The studio is tying the release to a Werwulf Alternate Reality Game with three full-moon challenges in September, October, and November 2026.
- Werwulf is set in the 13th century and is reportedly scheduled for a theatrical release on December 25.
What happened
Focus Features has shared a new trailer for Werwulf, Robert Eggers’ medieval horror film. The movie follows a farmer who is cursed and forced to live as a werewolf, with a story set in the 13th century. According to the source, the trailer release is part of a broader marketing campaign for the film, and the studio has also announced a separate online promotion.
Aaron Taylor-Johnson plays the farmer, while Lily-Rose Depp portrays his wife and the mother of his children. Willem Dafoe, Ralph Ineson, and Jack Morris are said to play wolf hunters in the film. That gives Eggers another cast featuring several recurring names from his earlier work, alongside a mix of lead and supporting roles.
Alongside the trailer, Focus has announced a Werwulf Alternate Reality Game. The marketing campaign revolves around three full moons, spread across September, October, and November 2026, with players given 24 hours each round to find a sign on digital platforms and enter it at DevourethAllMankynde.com. The official Werwulf account said that Focus had announced both the trailer and the ARG.
According to Focus, completing all three challenges will eventually unlock a mysterious prize. What that prize is has not been revealed. The source also notes that each clue must be found within a 24-hour window before it disappears again.
Timeline
2026-09-26: Focus Features and the official Werwulf account announce that the Werwulf Alternate Reality Game is launching alongside the trailer.
September 2026: first full-moon challenge in the ARG, with 24 hours to find the sign on digital platforms and enter it at DevourethAllMankynde.com.
October 2026: second full-moon challenge in the ARG, again with a 24-hour window.
November 2026: third full-moon challenge in the ARG; players who complete all three rounds are eligible for a mysterious prize, according to Focus.
December 25: planned theatrical release for Werwulf, according to the source, though no year is explicitly stated in the provided text.
Background
Werwulf is Robert Eggers’ next film, and he is known for historical horror with a folkloric edge. The source describes the film as a 13th-century story about a cursed farmer and a group of wolf hunters. That fits Eggers’ earlier work, which often leans on historical settings, atmosphere, language, and mythic elements.
The film’s marketing gets an extra layer with the ARG. The campaign uses a 24-hour window around each full moon and directs players to a separate website, DevourethAllMankynde.com, where the discovered clue must be entered. The promotion is built around three separate moments in September, October, and November 2026, spreading the film’s rollout over several months.
The source also goes into more detail about the cast. Aaron Taylor-Johnson and Lily-Rose Depp lead the film, while Willem Dafoe, Ralph Ineson, and Jack Morris are named as wolf hunters. The combination of a medieval setting, a werewolf story, and a cast with several well-known names makes Werwulf one of Focus Features’ more notable horror projects on the slate.
The release is reportedly set for December 25. The provided text does not specify a year for that date, although the ARG timeline points to 2026. The source also does not reveal what the mysterious prize is, only that it follows completion of all three challenges.
Sources
- IGN: article about the new Werwulf trailer and the announced ARG.
- Official X account of Werwulf: post stating that Focus has announced both the trailer and the Werwulf Alternate Reality Game.