AMC SLASHES WEDNESDAY TICKET PRICES BY 50% THIS JULY

AMC Theaters is slashing ticket prices by 50% on Wednesdays starting July 9 to encourage mid-week moviegoers. This all-day discount applies to standard adult evening tickets and includes premium screenings like IMAX and 4DX. The move aims to boost attendance amid a shaky recovery from the COVID-19 pandemic; however, recent box office numbers have shown improvement, especially with the success of films like A Minecraft Movie, which has grossed over $408 million, and Sinners, with $215 million in earnings. The summer blockbuster season is only heating up, with titles like Mission: Impossible — The Final Reckoning and Disney’s live-action Lilo and Stitch set to release soon.

AMC's 50% price cut on Wednesdays is likely to attract more viewers mid-week, helping to stabilize and potentially increase overall attendance as families and cinephiles look for budget-friendly options to enjoy films.

A Minecraft Movie has set the stage for a new era of gaming films, merging the gaming world with Hollywood's blockbuster template. With increased interest in video game adaptations and successful titles like A Minecraft Movie leading the charge, AMC’s price reduction could steer more audiences to theaters to catch these exciting releases.