Apple is reportedly shifting its focus from developing a second-generation Vision Pro to creating a more affordable model of the spatial computer. According to a report by The Information, this cheaper version, codenamed N109, is set for release in late 2025. Despite a reduction in cost, Apple aims to retain the high-resolution displays of the Vision Pro but may remove some premium features, likely including EyeSight. This move aligns with Apple's strategy to target the price range closer to high-end iPhones, rumored to be between $1,500 and $2,500. This decision comes after the Vision Pro struggled with sales due to its $3,500 price point, weight, and battery life limitations. Apple's latest announcement at the WWDC 2024 revealed international availability for the Vision Pro starting June 28, 2024, in hopes of boosting its global appeal.

Why is Apple creating a cheaper model of the Vision Pro?

Apple is developing a cheaper model of the Vision Pro to make the device more accessible by lowering its price, which should help increase sales. The high cost of the original $3,500 Vision Pro, along with issues related to weight and battery life, have limited its market success.

The Apple Vision Pro was first released in February 2024 as a spatial computer, marking Apple's significant leap into augmented and virtual reality. It offers an immersive experience using high-res displays and advanced tracking technologies. Despite the impressive tech, the Vision Pro's high price and ergonomic challenges have been significant barriers to widespread adoption.