During Black Friday week, PS5 dominated the UK console market, achieving an impressive 62% share of all sales, while the Nintendo Switch 2 captured 23%. This surge in sales was part of a broader trend as console revenue increased by 14% and unit sales rose by 7%. Despite a disappointing performance from Xbox Series S and X, which only accounted for 10% of sales amid an 8% discount, the PS5 Pro experienced significant sales growth. Additionally, VR headset sales, despite peaking, saw an overall decline of 7%.

PS5's success can be attributed to aggressive discounts and the popularity of its models compared to Xbox, which struggled to draw in buyers despite price cuts. The increased consumer interest during Black Friday, combined with the strong marketing and brand loyalty towards Sony, solidified the PS5's leading position.

As a leading gaming console since its launch in late 2020, the PS5 has continually pushed the envelope in terms of graphics and gameplay capabilities. Its vast library of exclusive games, such as "Demon's Souls" and "Ratchet & Clank: Rift Apart," has helped maintain its popularity over the years, making it a preferred choice among gamers. Meanwhile, the ongoing discussions about the gaming landscape and the production capabilities of studios like miHoYo highlight the increasing competition in game development across different regions.