Nintendo has revived nostalgia with its latest trailer for the upcoming Lego Game Boy, echoing the iconic 1989 Robot commercial for the original Game Boy. The Lego Game Boy set features a near life-size replica, complete with a D-pad and buttons, plus buildable game cartridges for Super Mario Land and The Legend of Zelda: Link’s Awakening. The trailer highlights the "brick power" concept, inviting builders to relive the classic gaming moments of their childhood. Pre-orders are currently available for the set, priced at £54.99, with shipping starting on October 1st, 2025. Nintendo has previously collaborated with Lego on various projects, hinting at upcoming releases including a Pokémon-themed range slated for 2026.

What features does the Lego Game Boy set include?

The Lego Game Boy set includes a near 1:1 scale replica of the original Game Boy, complete with a D-pad, A, B, Start, and Select buttons. It also features buildable game cartridges for Super Mario Land and The Legend of Zelda: Link’s Awakening, along with three display options for the Game Boy screen.

The original Game Boy, released in 1989, marked the start of portable gaming, capturing the hearts of a generation and solidifying Nintendo's influence in the gaming industry. Its successful lineup of games, including titles like Tetris and Pokémon, played a crucial role in establishing handheld gaming as a popular platform. With the Lego Game Boy set, Nintendo aims to evoke those cherished memories while enticing both new and seasoned fans.