Ashly Burch Claps Back at Sony's AI Aloy Controversy

Ashly Burch, the actress known for her role as Aloy in Horizon Forbidden West, recently shared her concerns regarding a leaked AI demo featuring the character. The footage showed a Sony employee interacting with an AI version of Aloy, which sparked debate around the implications of AI in gaming. Burch expressed worry about the future of performance art in games, especially amidst the ongoing SAG-AFTRA strikes that address the use of AI. She clarified that neither her performance nor voice was used in the demo and emphasized the need for protection and fair compensation for actors against unauthorized AI representations. Burch supports the strike to secure future rights for performers in the gaming industry.

Ashly Burch is concerned about the use of AI technology in gaming, advocating for protections and fair compensation for actors' performances before their likenesses can be represented by AI.

Horizon Forbidden West is an action-adventure game developed by Guerrilla Games, continuing the story of Aloy, a hunter in a post-apocalyptic world filled with robotic creatures. The game has been praised for its rich storytelling, visuals, and expansive open-world design, becoming one of the standout titles on PlayStation platforms. With the growing discussion around AI in games, Burch's comments reflect broader industry concerns about performers' rights and the ethical implications of technology in gaming narratives.