Ashly Burch Expresses Concern Over Sony's AI Aloy Video

Ashly Burch, the voice of Aloy from the popular Horizon video game series, expressed her concerns regarding a leaked AI demonstration video featuring her character. The video showcases an AI version of Aloy responding to prompts with robotic voice and simple animations, which Burch believes undermines the art of game performance. She clarified that the video did not use her actual performance and emphasized the importance of protecting voice actors amid an ongoing strike that seeks consent and fair treatment regarding the use of AI technology in game development. Burch's stance highlights the broader ethical issues surrounding generative AI in gaming, especially as various companies explore its integration despite past failures and backlash from the creative community.

Ashly Burch is worried that the advancement of AI technology could jeopardize the art of game performance and the future careers of voice actors. She advocates for necessary protections, emphasizing that consent is crucial before AI replicates an actor's voice or performance.

The Horizon series, developed by Guerrilla Games, gained acclaim for its engaging narrative and breathtaking visuals featuring the protagonist, Aloy, in a post-apocalyptic world filled with mechanized creatures. The franchise includes titles like Horizon Zero Dawn and Horizon Forbidden West, captivating players with its unique blend of action and storytelling. The ongoing discussions about AI in gaming not only reflect industry trends but also the cultural impact of advancements in technology on artistic expression.