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Assassin's Creed Shadows Hits 1 Million Players Day One – So Where Are the Sales Numbers

Mar 21, 2025 11:02 AM

Assassin's Creed Shadows has made waves in the gaming community by achieving over 1 million players within its first 24 hours of release. Published by Ubisoft, this action RPG appears to signal a potential resurgence for the company that has faced criticism and delays in recent years. However, it's important to note that Ubisoft has not disclosed exact sales figures, leading to some concern among analysts. The game is currently performing well on Steam, topping the sales charts for a third consecutive week, although its player peak of 41,412 seems modest compared to other recent major releases. As more players experience Shadows over the weekend, its community is likely to continue growing.

What are the player engagement and sales numbers for Assassin's Creed Shadows? nAssassin's Creed Shadows has surpassed 1 million players in its first 24 hours, though Ubisoft has not released detailed sales figures, focusing instead on player retention rates which are essential for modern live service games. n

Assassin's Creed Shadows marks a significant addition to the franchise, set in Feudal Japan and continuing the series' tradition of blending historical settings with engaging narratives and gameplay mechanics. With live service elements integrated into the game, Ubisoft aims to keep players engaged over time rather than just focusing on initial sales. As the franchise has a history of success, there is anticipation around Shadows' ability to retain and grow its player base in the coming weeks.



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Casey Loh

Casey Loh is a tech-savvy writer who specializes in the intersection of gaming and technology. With a background in computer science, Casey brings a technical lens to her reviews, breaking down the nuts and bolts of game engines, graphics, and AI innovation.

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Stimpy Stimpy commented on: 2025-03-21 11:18:13
It’s awesome to see Shadows pulling in over a million players right out of the gate, but I’m curious how the live service elements will play out—Ubisoft’s track record with retention can be hit or miss. Still, Feudal Japan is such a fresh vibe for the series, and topping Steam charts for three weeks straight is no small feat
N3rdo N3rdo commented on: 2025-03-21 11:12:11
It's great to see Assassin's Creed Shadows hitting the ground running with over 1 million players in its first day, but the real test will be how well Ubisoft can keep that momentum going with their live service approach. Feudal Japan is a killer setting, though—here's hoping the game's long-term engagement lives up to the hype
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