Super Bowl LX showcased an intense showdown between the Seattle Seahawks and New England Patriots, but the commercial breaks also delivered memorable moments. Celebrities like Lady Gaga and Trevor Noah shared their favorite Pokémon in a fun Pokémon ad. Other notable ads included emotional narratives from Lay's and heartwarming visuals featuring familiar icons from movies and TV, such as Jeff Goldblum reprising his role for an Xfinity ad and Ben Affleck starring in a Good Will Dunkin' parody. Ads from brands like State Farm, Budweiser, and Grubhub offered humor and heart, while tech companies like Meta and Oakley took the opportunity to promote their innovative products during the big game.

What were the standout Super Bowl 2026 commercials?

The standout commercials included Pokémon featuring celebrity favorites, Lay's heartwarming advertisement, and fun spots from State Farm and Budweiser. Each brought a unique blend of humor, emotion, and creativity, making them memorable additions to the Super Bowl viewing experience.

The Super Bowl commercials have become a cultural phenomenon, drawing as much attention as the game itself. Companies often invest heavily in creating memorable and entertaining ads that resonate with viewers. This trend reflects the intersection of sports and entertainment, where brands leverage the massive audience of the Super Bowl to promote their products in innovative ways, ensuring their messages stand out amidst the excitement of the game.