The latest streaming statistics reveal that the animated series Bluey has topped viewing figures, amassing an impressive 25.1 billion minutes watched in the first half of the year. This data, compiled by Nielsen, shows a significant audience preference for acquired content over original programming. Following Bluey, South Park also made a strong showing, ranking 20th with 10.5 billion minutes. Notably, only three original titles, including Squid Game and The Night Agent, managed to break into the overall top rankings; Squid Game alone garnered over 15 billion minutes despite the counting period omitting initial viewings after its recent season premiere.

The streaming landscape indicates a strong sentiment among viewers, as established titles continue to dominate over newer originals. While Squid Game remains a standout for Netflix, Stranger Things, despite its three-year hiatus, still holds significant viewer engagement with over 5 billion minutes showcased in rewatching trends ahead of its final season release. The current dilemma for many streaming services appears to hinge on audience expectations, with familiar favorites taking precedence.

What were the top shows in streaming for 2025?

The top shows included Bluey with 25.1 billion minutes, South Park with 10.5 billion minutes, and original productions like Squid Game, which garnered over 15 billion minutes. Acquired content seems to have resonated strongly with viewers compared to new original series.

Bluey, an Australian animated children's series known for its engaging storytelling, has gained immense global popularity since its debut. It focuses on a Blue Heeler puppy and her family, highlighting various life lessons in a fun and relatable way. The series is praised for its appeal to both children and adults, making it a staple in family entertainment. Its remarkable viewership solidifies its status in the competitive streaming landscape.