Bobby Kotick Calls John Riccitiello 'Worst CEO Ever'

Former Activision Blizzard CEO Bobby Kotick has criticized ex-EA chief John Riccitiello, deeming him "the worst CEO in video games." Despite this, Kotick acknowledged EA's business model was superior to Activision's. Riccitiello, who led EA from 2007 to 2013, faced significant backlash for poor financial performance and controversial statements about monetization strategies. He later took the helm at Unity Technologies but resigned in 2023 after facing substantial criticism over installing fees and remarks about developers. Kotick revealed that EA had tried multiple times to acquire Activision, highlighting the complex dynamics between these gaming giants. He also discussed past controversies surrounding Activision, including sexual harassment claims and workplace culture, which culminated in a $54 million settlement.

John Riccitiello served as the CEO of Electronic Arts during a tumultuous period for gaming, presiding over the company as it navigated various controversies and financial challenges. His approach to game monetization, particularly around microtransactions, drew heavy scrutiny, especially after his infamous proposal about charging players for in-game actions like reloading weapons. After leaving EA, he assumed the role of CEO at Unity Technologies, where his controversial management style and remarks led to his downfall, marking an enduring legacy of polarized opinions within the industry.