The president of Capcom, Harushiro Tsujimoto, has recently expressed his belief that the retail price for video games is currently set too low. Tsujimoto voiced this opinion during an interview at the Tokyo Game Show 2023, explaining that the soaring costs of video game development, which have increased a hundredfold since the Famicom era, are not proportionally reflected in the pricing. He further added that considering the increasing wages in the video gaming industry, raising unit prices could be a viable option to maintain business health.

Tsujimoto also dismissed the potential impact of a slow economy on video game pricing, explaining that both movies and concerts remain highly attended despite economic downturns. He further argued that high-quality video games will continue selling, regardless of the economic circumstances.

The standard price for video games has started to shift from the traditional $60 to $70, a change initiated by key developers like Activision and Electronic Arts for their PS5 and Xbox Series X|S versions. The trend was taken up by Sony, which gave a $70 price tag to their PS5 games like Horizon Forbidden West and God of War Ragnarok, and intends to apply it to the upcoming Spider-Man 2. Microsoft and Nintendo followed suit, with the latter's sequel to The Legend of Zelda: Tears of the Kingdom priced at $70. Despite the shift, Capcom has continued to price its games, like Street Fighter 6, at $60.

However, Capcom hinted at possibly raising its prices for current generation games to $70 in the future. One speculated possibility is the pricing of their upcoming release, Dragon's Dogma 2, which is solely for the current generation.