Cheetozard Hits $90K at Auction—Is This Cheese Puff Crazy

A unique item from the Pokémon world recently fetched a staggering price at auction. A Flamin' Hot Cheeto shaped like the iconic Pokémon Charizard, dubbed "Cheetozard," sold for nearly $90,000 during a recent auction held by Goldin Auctions. Bidder enthusiasm was high, with 60 bids placed before the snack was sold for $72,000, excluding fees. This cheese puff, preserved and presented in a specially made Pokémon card holder, gained popularity online in late 2024. While some see the resemblance to Charizard, others humorously question the value of such an item, suggesting that its orange color influences the perception of its likeness.

Cheetozard is a Cheeto that resembles the Pokémon Charizard, which became a viral sensation on social media. Despite its unconventional nature, it reflects the ongoing trend of collectible items within the Pokémon fandom.

Pokémon, created by Satoshi Tajiri and Ken Sugimori, debuted in 1996 and has remained a cultural phenomenon ever since. Its blend of strategy, adventure, and trading has captivated millions of fans worldwide. Items like Cheetozard highlight the enthusiasm and eclectic interests of collectors within this massive community, further expanding the boundaries of what qualifies as valuable Pokémon memorabilia.