In a recent discussion about the marketing direction of Cyberpunk 2077, it was revealed that the game's creative team decided to feature female V as the face of the game following the release of the Phantom Liberty expansion. This shift has led to curiosity about the absence of male V from post-launch promotions, despite his prominent role in pre-launch marketing. According to Cyberpunk 2 creative director Igor Sarzynski, the decision to allocate promotional time equally between both characters was made as part of the game's evolution and to reflect player preferences. While both characters offer distinct narratives and romance options, it appears that the change was not based on any marketing strategy but rather a desire to showcase both protagonists fairly.

Why did Cyberpunk 2077 shift focus to female V in marketing?

The shift to female V in marketing was a decision made to ensure balanced representation between both characters, allowing players to engage equally with either protagonist, rather than a reaction to player preference data.

Cyberpunk 2077, developed by CD Projekt Red, initially faced significant criticism upon its release due to numerous technical issues. However, post-launch updates, including the highly acclaimed Phantom Liberty expansion, revitalized the game's reception, turning it into one of the most praised RPGs in recent years. By diversifying the promotional focus, the developers aim to encourage players to explore the full depth of storytelling available through both V's distinct paths.