Nexon has faced backlash over its TikTok marketing for The First Descendant, with accusations of using AI-generated ads that feature strange visuals and unnatural dialogue. The controversy arose when users noticed discrepancies in the ads, including potential unauthorized use of a content creator's likeness. In response, Nexon acknowledged irregularities and clarified that the ads were part of a Creative Challenge where creators voluntarily submitted content. The company is now investigating these irregularities, promising updates once verification is complete without offering any formal apology for the content itself.

nWhat are the implications of using AI in video game marketing?

The implications of using AI in video game marketing include potential copyright issues, decreased trust from the gaming community, and concerns over authenticity. As seen with Nexon's situation, poorly received AI content can lead to significant backlash and scrutiny, pushing companies to consider the ethical ramifications of AI in promotional materials.

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The First Descendant is a co-op action RPG that combines elements of shooting with heroic gameplay. Set in a visually striking world, it challenges players to team up and tackle various enemies while uncovering the game's expansive lore. This incident highlights the fine line developers must walk when using innovative technology in promoting their games while ensuring that they maintain trust with their player base.