In a significant move within the entertainment and social media landscape, major film studios have ceased posting on X/Twitter following the platform's association with controversial posts by its owner, Elon Musk. Disney, Warner Bros., Sony, Universal, and other studios have not only pulled out advertisements but have also reduced their posting activity since mid-November.
This move follows Musk's endorsement of an antisemitic conspiracy theory. Although Musk is suing Media Matters in response to their report on ads being run alongside antisemitic content, the damage seems to be having an impact.
Disney's last post on X/Twitter was on November 16, and subsequent silence is notable given their frequency of updates. Similarly, the Star Wars and Marvel Studios accounts have been quiet except for a few shared posts. Warner Bros. Pictures has gone silent since November 17, not even retweeting other posts.
HBO, owned by Warner Bros. Discovery, Sony Pictures, Paramount Pictures, Universal Pictures, and Lionsgate are among others who have not posted since around the same time. Despite this, some of these companies have been active on competing platforms like Threads.
This collective action by studios may signify a critical shift in how news is disseminated and how companies engage with audiences. As major studios opt out of using X/Twitter, competitors might see increased traffic and potentially become new hubs for entertainment news and announcements.
Alex Riverton
Alex Riverton is a seasoned journalist with over a decade of experience in the gaming industry. Known for their in-depth analysis and hands-on previews, Alex has built a reputation for insightful commentary on gameplay mechanics and storytelling in videogames.
Read more articles from Alex Riverton
Comments
It's no small deal when the heavy hitters of Tinseltown go radio silent on a major platform; it underscores the growing tug-of-war between corporate values and social media realities. If this exodus keeps up, we could be witnessing a game of musical chairs in the social media sphere, with studios leading the dance to whatever platform syncs best with their image and ethics.
It's quite telling how swiftly the entertainment industry is responding to the shifting social media tides, underlining the importance they place on aligning their branding with platforms that maintain a certain standard of discourse. This pivot away from XTwitter could signal a major reshuffle in how these giants control their narrative and interact with their fanbases, setting the stage for alternative platforms to grab the spotlight.
The big studios ghosting XTwitter is a bold move that echoes the importance of brand alignment with platforms—they're taking a stand and voting with their virtual feet. This could really shake up the social media scene, with ripples that might redefine where we go for our entertainment scoops and fan engagement.