EA Shifts Focus to Apex Legends 2.0 After Battlefield Struggles

EA has announced plans for Apex Legends 2.0 as the popular battle royale nears its sixth anniversary and continues to face declining revenue. During a recent financial call, EA CEO Andrew Wilson highlighted that while Apex Legends has a massive player base of over 200 million users, the game's current trajectory is not meeting financial goals. To address this, EA aims to introduce a significant update post-Battlefield release to reinvigorate the franchise, enhance community support, and ultimately boost profitability. The upcoming Apex Legends 2.0 is expected to create an engaging experience similar to what Activision attempted with Warzone 2.0, although the execution may differ given Apex Legends' unique market position.

Apex Legends 2.0 is a major update planned by EA to revitalize the battle royale game, aiming to address declining revenue and enhance player engagement. It is being developed to meet the needs of both the established community and potential new players while being strategically released after the next Battlefield title.

Apex Legends was launched in February 2019 and quickly gained popularity within the battle royale genre, combining hero-based mechanics with traditional shooter gameplay. The game has undergone several seasonal updates and events, but it now faces challenges in maintaining player interest and generating revenue as competition in the battle royale space intensifies.