The article discusses the current financial status of the Epic Games Store. Despite launching nearly five years ago with big exclusive deals and weekly free game giveaways, the digital storefront has yet to be profitable for Epic Games. The news was confirmed during the Epic versus Google court case. The company has been trying to compete with Valve's Steam platform by offering an 88/12 revenue split with developers, compared to Steam's 30% cut.
Epic has also initiated the First Run programme, which gives developers all the revenue in exchange for six months of PC exclusivity on their store. Despite these efforts and newly introduced self-publishing tools to facilitate game releases on the platform, Steam retains the larger share of the market, with a recent record of almost 32 million concurrent users. Amid these challenges, Epic has also faced layoffs affecting hundreds of its staff, including those at subsidiaries like Mediatonic.
While the Epic Games Store continues to grow and expand its services, the primary goal of profitability remains unmet as it approaches its fifth anniversary. The competitive struggle in the PC gaming market between the Epic Games Store and Steam is an ongoing saga, with each service vying for a larger user base and revenue share.
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