
Epic Games Won't Block AI Thumbnails, Detection Soon Impossible
Apr 30, 2025 3:26 PMEpic Games has addressed the rise of AI-generated thumbnail images used by third-party creators in Fortnite. Product management director Dan Walsh stated that the company will not ban AI thumbnails as long as they comply with their rules. He noted that tracking AI use will become increasingly difficult. Executive vice president Sax Persson added that Epic has no intentions of employing AI to create in-game content, emphasizing that human artists produce superior results. This stance reflects Epic's commitment to ethical standards and human creativity in their gaming universe.
Will Epic Games allow AI-generated content in Fortnite?No, Epic Games will not use AI-generated content for its own productions but will not restrict third-party creators from using AI for their thumbnails as long as they adhere to the game's rules.
Fortnite has grown from a simple battle royale game into a platform filled with user-generated content, featuring countless mini-games created by players. This expansion has led to a vibrant community where creativity thrives, but it also poses challenges for maintaining quality and originality. Epic's careful moderation aims to balance innovation while preserving the game's integrity.

Samira Khan
Samira Khan is a narrative enthusiast with a keen eye for storytelling in games. Her literary approach to game criticism examines themes, character development, and plot structure, earning her a following among gamers who appreciate the art of narrating.
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Smart move by Epic—keeping AI thumbnails in check while letting human creativity shine where it matters most. It’s a solid balance between innovation and preserving that authentic Fortnite vibe. Kinda wild how AI’s creeping into everything, but props to Epic for drawing the line at in-game content. Human artists still bring that magic no algorithm can match.