
ESA Unveils Accessible Games Initiative with 24 New Tags
Mar 23, 2025 1:15 PMThe Entertainment Software Association (ESA) has launched the Accessible Games Initiative, aimed at providing detailed information on accessibility features in video games. This initiative, supported by major companies like EA, Google, Microsoft, Nintendo, and Ubisoft, introduces 24 specific tags to categorize accessibility features such as clear text, large subtitles, and saved game options. The tags were developed with insights from disabled gamers and advocacy groups to ensure they meet real-world needs. The initiative expects to evolve over time as more companies participate and with advancements in technology.
nStanley Pierre-Louis, ESA president and CEO, emphasized that this initiative is crucial for enabling millions of Americans with disabilities to enjoy gaming. The ESA's goal is to collaborate across the industry to enhance accessibility, ultimately allowing more people to experience the joy of gaming.
What is the Accessible Games Initiative?The Accessible Games Initiative is a campaign launched by the ESA to provide consumers with clear information on the accessibility features available in video games through a set of standardized tags.
Accessibility in gaming has become an increasingly important topic in the industry, as more developers recognize the need to include features that accommodate different players. With this initiative, companies aim to make gaming more inclusive, ensuring that individuals with disabilities can also engage and find joy in video games.

Casey Loh
Casey Loh is a tech-savvy writer who specializes in the intersection of gaming and technology. With a background in computer science, Casey brings a technical lens to her reviews, breaking down the nuts and bolts of game engines, graphics, and AI innovation.
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This is a huge win for inclusivity in gaming—finally, accessibility features are getting the spotlight they deserve, and it’s great to see the industry listening to disabled gamers directly. Hopefully, this initiative sparks even more innovation and sets a new standard for making games truly welcoming to everyone.

It's awesome to see the gaming industry stepping up its accessibility game with this initiative—literally leveling the playing field for everyone. Big props to the ESA and the companies involved for making inclusivity a priority and showing that gaming truly is for all.