The CEO of Genvid recently made waves by stating that the upcoming generation of gamers, particularly Gen Z, largely embraces generative AI in video games. Jacob Navok, a former director at Square Enix, highlighted the success of current titles like Steal a Brainrot, which utilizes AI-generated characters, as evidence of this trend. Despite some backlash over AI usage in games like Arc Raiders, which faced criticism for its generative AI-based voice work, Navok contends that consumer sentiment is more accepting than the media suggests. He pointed out that major companies in the gaming industry, from Activision to EA, are increasingly incorporating AI technology in various development phases. As discussions around AI in gaming continue, the divide between developers embracing AI and those resisting it, like Nintendo, becomes more pronounced.

Do gamers care about generative AI in video games?

Yes, the level of concern varies among gamers, often depending on how AI is implemented in their favorite titles. Some players appreciate the innovations AI can bring, while others express discomfort regarding the quality and authenticity of AI-generated content.

Arc Raiders, developed by Embark Studios, is a notable game currently in the spotlight for its controversial use of AI technology in development. This cooperative shooter promises a unique gameplay experience but faces scrutiny from fans regarding its AI-generated elements. The game's rising popularity highlights the ongoing debate on the role of AI in the industry, especially amid a landscape where creators balance innovation with consumer expectations.