GOG.com is facing significant backlash after featuring a "fully AI" generated image in a recent promotional sale, which has disappointed many customers who value traditional artwork. Users on social media and forums criticized the use of AI art, arguing it undermines the appeal of purchasing from a DRM-free platform known for preserving human artistry. A senior graphic designer from GOG confirmed the image's AI origins, sharing concerns over the impact of AI on marketing and art in the gaming industry. While some defenders argue that the controversy is overblown, the reaction has sparked wider discussions on the role of generative AI in game development and marketing.

What are the implications of using generative AI in gaming marketing?

The use of generative AI in gaming marketing raises concerns about authenticity and the value of human creativity. Gamers and industry professionals worry that reliance on AI could diminish the quality and uniqueness of promotional content, impacting their purchasing decisions and overall trust in brands. This controversy highlights a cultural rift over the balance between technological innovation and traditional artistry.

GOG.com, a popular DRM-free PC gaming platform, was recently sold to co-founder Michał Kiciński, which has led to discussions about its future direction, particularly concerning the integration of AI. The growing debate around AI's place in the gaming industry aligns with broader trends, as game developers like EA and Square Enix embrace automation while others, such as Jagex and Games Workshop, have taken a firm stand against it. The ongoing discourse around AI's role in both marketing and game creation continues to evolve, reflecting varying attitudes within the gaming community.