New insights into the pricing strategy for Grand Theft Auto 6 (GTA 6) reveal that a $100 price tag might not be the best approach for Rockstar Games. Analysts suggest that a $70 price point could optimize sales and maximize revenue by appealing to a broader consumer base. A study showed that while some analysts propose higher pricing to capitalize on the game’s anticipated popularity, research indicates consumers are more likely to purchase GTA 6 at the lower price, creating a potential for higher total sales. With significant excitement surrounding the game, the optimal pricing could see sales of about 22.9 million copies, generating approximately $1.6 billion in revenue.

How much will GTA 6 cost?

The anticipated price for GTA 6 is likely to be around $70, as research suggests this price maximizes sales and revenue, rather than the speculated price of $100 which could limit audience reach and overall sales.

Grand Theft Auto 6 is set to release on May 26, 2026, for PlayStation 5 and Xbox Series X and S. It is highly anticipated as the next installment in a longstanding franchise known for its open-world gameplay and engaging storylines. GTA 6 is expected to push the boundaries of gaming with advanced graphics and new features, continuing the legacy of its predecessors while catering to a vast and dedicated fanbase.