Hitman Boss Skeptical About Paid Negativity Toward MindsEye

The upcoming game MindsEye, developed by Build a Rocket Boy and set to release on June 10, 2025, has come under scrutiny due to negative feedback prior to its launch. Mark Gerhard, co-CEO of Build a Rocket Boy, controversially suggested that there are efforts to undermine the game's reputation, alleging that individuals may be paid to post negative comments. In response, Hakan Abrak, CEO of IO Interactive, the game's publisher, expressed skepticism about such claims, emphasizing that the game should be judged based on its own merits once released. Abrak encouraged gamers to wait for the official launch before forming definitive opinions. This ongoing controversy highlights the challenges games face during pre-release phases, especially in the age of social media where user feedback can significantly impact perception.

Mark Gerhard, co-CEO of Build a Rocket Boy, believes there is a concerted effort to undermine MindsEye, claiming individuals might be financially incentivized to post negative feedback. However, Hakan Abrak, CEO of IO Interactive, dismissed these allegations, suggesting that the game should be evaluated fairly after its release.

MindsEye is positioned as an ambitious title from the creators who were involved with iconic games like Grand Theft Auto and the Hitman series. The game aims to innovate in the realms of user-generated content and storytelling, promising players a unique experience that reflects their creativity. Given its lineage and the high expectations from the gaming community, the pressure is on for both the developers and the publishers as they prepare for the launch.