Amazon has announced that its ad-supported streaming service, Freevee, will be phased out in the coming weeks. Although Freevee will close, existing original series like Bosch: Legacy and Jury Duty will transition to Prime Video. This decision comes after Prime Video began offering ad-supported content, which blurred the lines between the two platforms. Freevee was initially launched in 2019 as IMDb Freedive before undergoing multiple rebranding phases. Despite its accolades, including Emmy nominations, its distinct identity eroded as Prime Video's offerings expanded. Amazon reassured users that a wide range of content will remain accessible, both for Prime members and non-members alike.

What will happen to Freevee content after the shutdown?

After the shutdown, original series and content previously available on Freevee will be accessible on Prime Video, remaining free for non-Prime members in the regions where Freevee operated.

Freevee was originally launched as IMDb Freedive in 2019, marking Amazon's entry into ad-supported streaming. Over the years, it developed a small but dedicated audience for its unique offerings, including acclaimed original series which garnered award nominations. However, its fate shifted with the integration of ads into Prime Video, leading to the decision to phase out Freevee entirely.