LEGO has recently unveiled its innovative Smart Brick technology at the CES trade show, which aims to enhance play experiences by incorporating smart elements into future LEGO sets. This new approach is designed to add an interactive layer while maintaining LEGO's commitment to physical play. Despite some skepticism from play experts regarding the potential impact on imaginative play, LEGO emphasizes that Smart Bricks will not replace traditional elements but rather complement them. The initial launch will feature sets like the Star Wars X-Wing, which will include smart elements capable of responding to movements and interactions without needing screens, retaining the core essence of LEGO building.

nWill LEGO Smart Bricks replace traditional LEGO play?

No, LEGO has confirmed that the Smart Brick technology is intended to enhance and complement traditional physical play rather than replace it. The focus remains on fostering imaginative play while incorporating smart elements to create new interactive experiences.

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The Smart Brick innovation is reminiscent of previous LEGO projects such as interactive Super Mario figures and the Hidden Side range, which experimented with augmented reality. LEGO aims to ensure that these smart elements integrate seamlessly into the overall building experience, allowing children to engage with the bricks in multiple ways without sacrificing the traditional creative play aspect that LEGO is known for.