M3GAN Re-Release Now Includes Live Chatbot and Second Screen

Blumhouse Productions is re-releasing the hit horror film M3GAN in theaters as part of its 15th anniversary celebrations, introducing interactive features aimed at enhancing the audience experience. The limited engagement will allow viewers to use Meta's "Movie Mate" technology, which enables interactions with a chatbot version of M3GAN through social media, in addition to real-time exclusive content. Scheduled for April 30, the event is intended to generate excitement for M3GAN 2.0, set to premiere on June 27. Although considered controversial, these innovations mark an attempt to reinvigorate theater attendance amid ongoing challenges for the cinematic landscape.

The new features for the M3GAN re-release include the "Movie Mate" technology, allowing audiences to interact with a chatbot version of M3GAN via direct messages on Instagram. Additionally, there will be second screen capabilities, offering real-time exclusive content during the screening.

M3GAN is a 2022 horror film that gained popularity for its unique blend of technology and horror, telling the story of an AI doll designed to be a child's companion. The film's unsettling premise and social commentary on technology and parenting resonated with audiences, leading to the development of a sequel. M3GAN 2.0 is highly anticipated and aims to build on the original's success while introducing an array of innovative experiences for fans.