Nintendo has officially ended its popular Black Friday bundle that included a Nintendo Switch and Mario Kart 8 Deluxe, a deal that had been a highlight for gamers for seven consecutive years. With the release of the Nintendo Switch 2, Nintendo aims to shift focus towards promoting its newer console and upcoming games like Mario Kart World. The decision reflects broader industry trends and rising production costs, including price hikes on various Nintendo products. As a result, there are no plans for discounts on the older hardware, marking a significant shift in Nintendo's holiday marketing strategy.

Why did Nintendo discontinue the Mario Kart 8 Deluxe Black Friday bundle?

Nintendo discontinued the Mario Kart 8 Deluxe Black Friday bundle to promote the Nintendo Switch 2 and avoid competing with its new games, while also addressing increasing production costs and tariffs impacting pricing.

Mario Kart 8 Deluxe, originally released in 2017, became an enduring favorite for Nintendo Switch owners. Its combination of classic tracks and updated graphics ensured its popularity throughout the console's life cycle. The recent unveiling of Mario Kart World has also likely influenced Nintendo's marketing choices, as they aim to create a fresh gaming experience to capture the attention of both old and new players. This shift indicates Nintendo's commitment to its evolving platform, positioning it for future growth amidst changing market dynamics.