Matthew McConaughey has taken significant steps to protect his iconic catchphrase “alright, alright, alright” and other memorable lines from unauthorized AI use by filing for trademarks related to his voice and likeness. This move, done in collaboration with his legal team at Yorn Levine, aims to ensure that any usage of his voice or appearance is by his consent, amidst growing concerns about AI technology in entertainment. McConaughey's trademarks not only cover his famous phrase from the 1993 film Dazed and Confused but also include various video snippets. As the issue of AI misuse remains prominent, with previous strikes by voice actors in the gaming industry advocating for regulation, McConaughey's proactive approach underscores the need for artist protections in an evolving landscape. His lawyer acknowledges the legal uncertainties that may arise from these trademarks but emphasizes the necessity of testing these waters to safeguard intellectual property.

How is Matthew McConaughey protecting his voice and likeness from AI?

Matthew McConaughey has secured trademarks for his voice and likeness to prevent unauthorized AI use, ensuring that any future appearances or audio utilizing his persona are sanctioned by him.

Dazed and Confused, released in 1993, remains a cult classic that launched McConaughey's career into the spotlight. The film showcases the antics of high school students in the 1970s and has become famous for its memorable lines and character interactions. McConaughey's performance, particularly his catchphrase, has transcended time, making it synonymous with his persona and illustrating the lasting impact of the film on pop culture.