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Microsoft’s Ninja Theory Unveils Muse AI for Game Design Magic

Feb 19, 2025 4:01 PM

Microsoft has introduced a groundbreaking generative AI model named Muse, developed in collaboration with Ninja Theory, the studio behind the game Bleeding Edge. Muse is designed to enhance gameplay ideation by generating complex gameplay sequences based on initial player actions. The model was trained using data from Bleeding Edge, allowing it to create gameplay visuals and actions that mimic human behavior. The open-sourced WHAM (World and Human Action Model) aims to assist game developers in designing engaging experiences while addressing concerns about AI’s impact on creativity within the gaming industry. Generative AI is becoming increasingly relevant in gaming as developers look for ways to reduce costs while providing personalized experiences for players.

What is Muse in gaming?

Muse is a generative AI model developed by Microsoft in partnership with Ninja Theory, which can create gameplay sequences based on brief prompts from actual player actions, thereby assisting in game design and ideation.

Bleeding Edge, the game that trained Muse, is a multiplayer brawler set in a vibrant, action-packed universe. Released in 2020, it showcases characters with unique abilities and encourages cooperative gameplay. The collaboration between Microsoft and Ninja Theory highlights the ongoing integration of advanced AI technologies in the gaming field, aiming to augment the creative process for developers and transform gamer experiences.



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Alex Riverton

Alex Riverton is a seasoned journalist with over a decade of experience in the gaming industry. Known for their in-depth analysis and hands-on previews, Alex has built a reputation for insightful commentary on gameplay mechanics and storytelling in videogames.

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