Netflix CEO says Barbie, Oppenheimer Hits on Streaming Pigs Fly

Ted Sarandos, Netflix's CEO, believes that blockbuster films Barbie and Oppenheimer could have achieved the same success on the streaming platform as they did in theaters. While Barbie grossed nearly $1.5 billion worldwide, Oppenheimer followed closely, amassing a significant revenue and awards. These films created a cultural phenomenon, partially driven by their simultaneous release, resulting in the popular "Barbenheimer" meme. Sarandos contends that there's no reason to think certain movies can or can't work on streaming services, referencing how evolving technology benefits audiences differently. However, many argue that the cinematic experience, particularly for event movies, can't be replicated by streaming platforms.

While Netflix CEO Ted Sarandos believes so, many argue that the cultural impact and unique theatrical experiences associated with these blockbuster films couldn't be replicated on a streaming platform.

Barbie, directed by Greta Gerwig, became a cultural milestone, frequently discussed for its unique themes and representation, while Christopher Nolan’s Oppenheimer reignited interest in historical dramas. The "Barbenheimer" phenomenon exemplified how major movie releases can create shared communal experiences, which are less likely to occur through individual streaming viewership.