Netflix is set to enhance its use of artificial intelligence in 2026, focusing on subtitle localization, advertisement creation, and more. As outlined in their Q4 2025 earnings report, the streaming service plans to leverage AI tools to improve user experience, making it easier for content to reach global audiences. With ongoing experiments in AI, Netflix aims to implement automated workflows for ad creation and enhance merchandising capabilities, particularly affecting the “Standard with ads” tier. Interestingly, AI-generated subtitles could impact all viewers, regardless of their subscription level. Following substantial subscriber growth, Netflix continues to invest in AI technology to remain competitive in the streaming market.

How will AI affect Netflix subscribers in 2026?

AI will enhance subscriber experience by improving subtitle localization for global accessibility and creating custom advertisements tailored to viewer preferences. All Netflix viewers can expect advancements, particularly those on the ad-supported plan.

Netflix has been a pioneer in the streaming industry, constantly adapting to audience demands and technological advancements. With over 325 million subscribers, it remains crucial for Netflix to innovate, especially as competition intensifies with other streaming platforms. The incorporation of AI tools not only streamlines its operations but also enhances the viewing experience, solidifying Netflix’s position as a leader in content delivery.