A recent study reveals that approximately half of Gen Z viewers are requesting less intimate content in their media. The study, undertaken by the Center for Scholars and Storytellers at UCLA, gathered data from 1,500 members of Gen Z; it found that 51.5% want to see more emphasis on friendships and platonic relationships than romantic relationships in their media.

Remarkably, 47.5% of the youth argue that explicit scenes aren't necessary for the plot of most TV shows and movies; 44.3% indicate that romance in media is overdone, particularly heterosexual romance. The results showcase the reality of increasing loneliness amongst teens and the decrease of teenage sexual activity compared to their parents' generation.

Dr. Yalda T. Uhls, founder and director of CSS and co-author of the study, emphasizes that the study's findings reflect teens' desire for diverse relationship portrayals in the media. The participants of the study criticized recurring issues such as toxic relationships and racial stereotypes, while praising shows that portray positive friendships and platonic relationships, like Barbie, Stranger Things, and Heartstopper.