Nintendo has reported that sales of the Switch 2 have been weaker than anticipated outside Japan, particularly noted during the holiday season of 2025. President Shuntaro Furukawa acknowledged this shortfall during a recent shareholder meeting, revealing that overseas sales declined by approximately 35% compared to the original Switch's performance in its first holiday period. Despite the disappointing numbers in markets like the U.S. and Europe, the Switch 2 is still performing well in Japan, driven by new successful titles like Pokémon Legends: Z-A Nintendo Switch 2 Edition and Kirby Air Riders, promoting a trend of current Switch owners upgrading. Looking ahead, Nintendo aims to boost future Switch 2 sales through a strong lineup of anticipated games scheduled for 2026.

What are the reasons for the Switch 2's sales issues outside Japan?

The Switch 2's sales outside Japan have been attributed to a lack of key first-party game releases for the holiday season and stiff competition. This has been further emphasized by analysts noting that existing Switch owners in Japan are embracing the new console more effectively due to popular exclusive titles.

The Switch 2 launched following the success of its predecessor, the original Switch, which saw explosive sales upon release. However, the current console has faced challenges in replicating that success outside of its home market. It remains the fastest-selling console at launch for Nintendo and is supported by a lineup of upcoming games, including titles from beloved franchises such as Mario and Pokémon, which are expected to boost sales moving forward.