Nintendo Crushes Scalpers in Japan: Switch 2 Listings Banned

Nintendo is taking significant action against resellers of the highly anticipated Switch 2 console, collaborating with three major online marketplaces in Japan: Mercari, Yahoo Auctions, and Rakuten, to curb fraudulent resales. The most stringent measure comes from Yahoo, which has instituted a total ban on all Switch 2 listings effective from the console's launch date on June 5, 2025. Violators could face removal of their listings or account suspension. Meanwhile, Mercari and Rakuten have implemented measures to restrict sales of the new console before its launch, with Mercari requiring ID verification for high-value listings. This comes as demand has drastically outstripped supply, with over 2.2 million entries in Nintendo's initial lottery for Switch 2 purchase, prompting warnings about scams targeting potential buyers.

Nintendo is collaborating with major online platforms in Japan to enforce restrictions on reselling the Switch 2 console to combat fraudulent listings and price gouging.

The Nintendo Switch 2 is set to launch on June 5, 2025, and marks the successor to the hugely successful Nintendo Switch. Previous models have created a strong fanbase due to their portability and exclusive game titles. With expectations soaring, Nintendo’s proactive steps to prevent potential scams and ensure fair access to the new console are crucial for maintaining customer trust and excitement around the upcoming release.