The recent announcement concerning the Nintendo Switch 2 has ignited considerable discussion regarding its pricing, evoking strong reactions from fans. Discontent has surged since the Direct presentation revealed the costs for the console and its launch titles like Mario Kart World and the Switch 2 Welcome Tour. Former Nintendo PR staff, Kit Ellis and Krysta Yang, have discussed the company's lack of response amid this backlash. They suggest Nintendo might be grappling with an atrophied crisis communication muscle due to a lengthy period without major public relations challenges. The pair speculates that Nintendo is aware of the pricing issue but may now be hesitant to respond swiftly, as their internal processes for approval could delay any official announcement. This situation further complicates fans' expectations as they await clarity from the gaming giant.
Why is Nintendo not responding to the Switch 2 pricing backlash?Nintendo's delayed response to the Switch 2 pricing backlash appears to stem from an internal process that has slowed down over the years, leading to difficulties in crisis communication and decision-making flexibility.
The Nintendo Switch, released in 2017, was a groundbreaking hybrid console that achieved massive success, selling over 130 million units. Following the success of its predecessor, the Switch 2 aims to capitalize on this momentum with enhanced features. The anticipation is high among fans, and their reaction to the pricing is critical as it could impact sales and brand loyalty moving forward.
Jordan Keats
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Comments
Nintendo’s always played the long game, but this silence feels less like a strategic pause and more like they accidentally hit the pause button on their PR team. Fans are out here sweating over prices while Nintendo’s probably debating whether to throw in a free virtual hat to soften the blow.
Nintendo's radio silence feels like when you're losing in Mario Kart and just hope the next item box saves you—except this time, the blue shell might hit them instead. Maybe they're just waiting for the perfect moment to drop a Surprise It's actually cheaper Direct to turn the hype train around.