In a surprising entry into the gaming world, Kao Corporation has launched a free visual novel called "Souji Souai LOVE," which features characters that are personified cleaning products. Set to be a quirky experience, players take on the role of a rookie producer helping a group of idols named Shining4 prepare for their debut performance. The game promises a unique blend of humor and absurdity as players engage with idols who represent various cleaning supplies, such as dish soap and toilet cleaner. Voices by noted singer Yoshiki Nakajima and J-pop artist Kent Ito contribute to the game's appeal. Despite its offbeat premise, the game is an innovative marketing strategy that highlights Japan's creative approach in the industry.

What is Souji Souai LOVE about?

Souji Souai LOVE is a 20-minute visual novel where players act as a producer for idols based on cleaning products, helping them prepare for their debut performance.

In addition to being a marketing effort by Kao, this game showcases why Japan often leads the way in creative advertising. "Souji Souai LOVE" not only entertains but also functions as a clever promotional tool, engaging players while subtly promoting cleaning products in a refreshing way. Its quirky nature appeals to gamers looking for new and unconventional experiences.