Lego has officially launched its Pokémon-themed sets, including a highly detailed model of Venusaur, Charizard, and Blastoise priced at £579.99. Pre-ordering this set grants buyers the exclusive Kanto Region Badge Collection, but many fans express frustration over the high cost. Resale for the badge collection has skyrocketed, with listings on eBay reaching over £100 despite its actual value of around £25. The limited offer was only available to the first 8500 customers in the UK and 21,840 in the US. As demand grows, sales for the main model are currently paused, with shipments set for February 27.

What makes the Lego Pokémon sets so desirable among fans?

The unique combination of nostalgia and collectible value makes Lego Pokémon sets especially appealing to fans. The limited edition nature of items like the Kanto Region Badge Collection further drives demand, leading many to seek out these sets as both playthings and collectibles.

The collaboration between Lego and Pokémon was initially hinted at in March 2025, culminating in this much-anticipated unveiling. This partnership aims to merge the beloved franchises, offering fans various models, including a Pikachu and Poké Ball set, alongside new designs celebrating iconic characters. Such collaborations highlight a growing trend in the toy industry, where iconic video game franchises increasingly intersect with popular toy brands, inviting both younger audiences and nostalgic adults into the world of collectibles.