
Pokemon Go Exec Dismisses Players' Fears Over New Ads
Mar 19, 2025 4:03 PMPokemon Go's future seems secure after its recent acquisition by the Saudi-backed Scopely, which has raised concerns among players regarding potential changes in advertising and monetization practices. Niantic executives Ed Wu and Michael Steranka reassured the community that no intrusive ads or gameplay restrictions would be introduced, emphasizing a commitment to preserving the game's integrity. Steranka indicated that instead of altering Pokemon Go, Scopely might adopt strategies from the game’s successful model to enhance its other titles. This acquisition is seen as a cautious but strategic move, aiming to balance innovations while maintaining the beloved aspects of the game. Players remain optimistic yet vigilant about the potential impact of the deal on the game's landscape.
Will Pokemon Go introduce intrusive ads or gameplay limitations after the acquisition by Scopely?No, according to Pokemon Go's executives, such changes are not planned, and the focus remains on maintaining the game's current successful features without inserting intrusive ads or time constraints.
Pokemon Go, launched in 2016 by Niantic, revolutionized mobile gaming with its augmented reality gameplay, encouraging outdoor exploration and social interaction. As one of the first major mobile AR games, it has fostered a huge community of players and continues to evolve with regular updates, new features, and events that keep the gameplay fresh and engaging.

Jordan Keats
Jordan Keats is a former professional gamer turned journalist, whose competitive background gives them a unique perspective on esports and multiplayer games. Jordan's expertise in strategy and game mechanics is unmatched, offering readers a deeper understing.
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It’s great to see Niantic doubling down on preserving Pokémon Go’s core experience, especially with Scopely’s track record in mobile gaming. Fingers crossed this partnership brings fresh ideas without straying from the game’s AR-driven, community-focused roots.

It’s refreshing to see Niantic prioritize player experience over quick monetization gains, especially with Scopely’s involvement. Hopefully, this means more cross-pollination of innovative ideas without compromising what makes Pokémon Go special.