prime video’s new ui boldly transforms your viewing experience

Amazon is rolling out a global update to Prime Video's user interface (UI), making it easier for subscribers to see which shows and movies are included in their subscription. The new UI introduces a navigation bar with dedicated tabs for Prime and other add-on subscriptions like Max and Paramount+. Additionally, it features a "Made for You" collection that uses generative AI to recommend content. This overhaul aims to enhance user experience by providing a more intuitive streaming experience and clarifying what content is available at no extra cost versus what is available for rent or purchase, addressing previous criticisms of the service.

The new Prime Video UI update aims to provide a more intuitive and user-friendly experience by clearly distinguishing between content included in the subscription and content available for rent or purchase. The update features a new navigation bar with dedicated tabs for different subscriptions and a "Made for You" collection powered by generative AI for personalized recommendations.

Amazon Prime Video is a widely-used streaming service offering a vast library of movies, TV shows, and exclusive content like "The Marvelous Mrs. Maisel" and "The Boys." This UI update aligns Prime Video with other streaming platforms like Netflix and Disney+, which have also recently enhanced their user interfaces to improve navigation and user satisfaction.