Randy Pitchford: True Fans Will Pay $80 for Borderlands 4

Gearbox CEO Randy Pitchford has stirred debate among gamers regarding the potential pricing of Borderlands 4, which may launch at $80. In response to concerns expressed by a fan, Pitchford remarked that "if you’re a real fan, you’ll find a way to make it happen." This comment comes amid a growing trend in the gaming industry, with both Nintendo and Microsoft increasing their game prices to $80. Although Pitchford acknowledged that the pricing decision is not his, he indicated that game development costs are rising, with Borderlands 4 reportedly having more than twice the budget of its predecessor. The response has divided opinions, with some calling his remarks elitist in light of current economic conditions. Gamers are eagerly awaiting the official price announcement as Borderlands 4 is set to release on September 12, 2025.

While an official price has not yet been confirmed, indications from industry leaders suggest that the game could be priced at $80 due to rising production costs and market trends. Gearbox CEO Randy Pitchford mentioned that decisions related to pricing are handled by the publisher, and he hinted at a possibility without making commitments.

Borderlands 4 is the highly anticipated sequel to the popular cooperative first-person shooter series known for its distinctive art style and humor. Initially launched in 2009, Borderlands quickly gained a dedicated fan base due to its addictive gameplay, expansive world, and extensive loot system. The upcoming title is expected to expand on these features while introducing new gameplay mechanics and a richer narrative experience, showcasing the leap in production values compared to earlier installments.